Character Design — shaping a funny or otherwise entertaining figure.                 
But that's not all. „Character“ implies more than just mentality or a physical condition.

A character looks interesting when it stimulates phantasies about typical actions and situations — an individual story.
Designing a character involves the design of its social environment, its personal drives and desires, aspirations and handicaps.

The idea was to translate the wide variety of fruit flavors and vegetable looks into a new species’ characteristics and relationships. The „sweet“ and „sour“ creatures were given their own voice by using a handwritten type in vector lines.

An undulated version of the handlettering, combined with some juice splashes and fruit leaves became the Vitamigos logotype.

Nutrition is fundamental and thus a perfect subject for all sorts of dialogues and situations.

The illustrations’ clear and reduced style allows for application in all kinds of sizes, media, displays,
printing processes and — important when accompanying seasonal food — can be produced very fast.