Website D2K Visual Concepts
Design and Menu Alternatives
D2K Visual Concepts offer concepts for the visual design of brands, products, events and persons.
The first designs for the new website had two objectives:
Graphics and images were to immediately convey that this was a designers' portal (and not a marketing company or something else entirely).
And the main menu was to provide answers to the users' two fundamental questions: „What We Do“ and „How We Do It“.
Typography highlights and an individual folder icon place particular emphasis on D2K's main product: the Lookbook.
Ultimately, a minimal layout with large white areas emerged as the favorite design (see above).