D2K Visual Concepts offer concepts for the visual design of brands, products, events and persons.

The first designs for the new website had two objectives:

Graphics and images were to immediately convey that this was a designers' portal (and not a marketing company or something else entirely).

And the main menu was to provide answers to the users' two fundamental questions: „What We Do“ and „How We Do It“.

Typography highlights and an individual folder icon place particular emphasis on D2K's main product: the Lookbook.

Ultimately, a minimal layout with large white areas emerged as the favorite design (see above).